In today’s marketplace, if you are not using text messaging as part of your marketing plan you are leaving MONEY on the table. You may ask, Why should I use text messaging, I already have a website and do email marketing? That is a fair question. Here’s the answer- Open Rates!
Email open rates (The amount of emails that are opened) are around 10-20% If you are lucky enough to make it past spam filters. The open rates for text are around 97%! Think about it, don’t you open just about every text you receive? I know I do. Add to that the fact that it is immediate. You can get your message out to people who are out and ready to visit your business.
Here are some more statistics:
73% of new mobile phone buyers report that text messaging is the most important feature on their phone.
70% of the United States is on Facebook.
57% of people talk to each other online more than in person.
Twitter averages around 27 million unique visitors every month.
Around 40% of Twitter posts are made from cell phones.
Are you starting to get the picture? This is HUGE! how to find hidden text messages on phone
Okay so how do you use text messaging? Here are 10 ways that businesses are using now, but just use your imagination and I am sure you will think of some more.
1. Send coupons-Probably the most often used method of text message marketing. If you have used text on your mobile phone you have probably gotten one of these texts by signing up for a texting club or program. You just send a text to all your subscribed customers and they come in and show the text to redeem their coupon. For example: “Get 50% off any Entrée on your next visit” Remember to put any conditions on the text, this is challenging since you only get 160 characters, but at least get the expiration date in there.
2. Real Estate Listings-This is an innovative approach to save the Real Estate agent time and money by conveying most of the information for the listing like Price, Number of Bedrooms/Baths and so on. Then they just put something like “Text 30elm to 69302 ” on their advertising and when people text that number they receive a text a few seconds later with all the info for the property. You will want to place a link to the online listing in the text and an email address. If users have a smartphone those links will be clickable and take you to the website or open an email client to send an email. Pretty cool.